Your B2B Business

GROWTH MARKETING COURSE

12, 19, 26

FEBRUARY

₪ 1,700

COURSE PRICE

TIME	09:00 - 12:00
WHERE	Open Valley, Yokneam

IF YOU'RE ALL ABOUT DIGITAL MARKETING,

don’t miss “Growth Marketing for B2B Companies” brought to you by
OZ Global B2B, HubSpot Gold Partners.
Save your place for this three-part course which provides a deep dive into the Inbound Methodology and how it can grow your business.

The course will combine lectures with live demos using HubSpot Inbound Marketing, Sales and Service software.

*The course will be in Hebrew

THE PROGRAM

INBOUND MARKETING: WHY, HOW & WHAT

Why Inbound?

What is the Inbound Methodology?

What steps to take before Implementing Inbound Marketing?

Understanding the buyers journey
Defining personas
Researching keywords
Mapping social media
Setting key performance indicators

IMPLEMENTING INBOUND MARKETING

Which tools can help you grow your business?

Marketing
Sales
Services

PUTTING THE PLAN INTO ACTION

Developing powerful content and other digital assets

Optimizing the marketing automation platform

Leveraging social media marketing

Adding Account Based Marketing (ABM) to the marketing mix

REGISTER NOW

ABOUT THE LECTURER

Ilan Amit, VP Digital, OZ Global B2B
Ilan has more than a decade of experience in digital marketing, initiating and leading Inbound Strategy and Marketing Automation for B2B companies. Ilan heads up the Digital department and is responsible for Digital Marketing strategy including Inbound Marketing and Account Based Marketing. Ilan holds an MBA in Marketing from the University of Liverpool, United Kingdom.

For more information - 0526999945